Newsquest
Date Published: 14 | 02 | 23
The client
Newsquest is one of the largest regional news publishers in the UK, with a portfolio of over 250 local news brands and magazines available in web, app and print formats. With 41 million online users each month and 7 million print readers each week, their content is read by a substantial proportion of the UK population.
The brief
Newsquest wanted a single, flexible and multi-platform solution to simplify the processes of their puzzle content offering across the group, and to cut down on admin and costs – while at the same time providing their valued customers with the best possible quality, playability and variety of puzzles.
Puzzler’s solution
We delivered a solution that achieved all the desired outcomes – and more. Our solution increased both frequency of visits and dwell time on the websites, factors which impact on advertising revenues. The puzzle content has proved so popular that it’s become a subscription driver, successfully converting casual users into paying subscribers.
What the client says
Newsquest’s Group Publishing Director explains: “From initial contact through to go-live, the protocols were understood, well communicated and expedient. The Puzzler team spoke our language and made the entire process seamless. To date, the ingestion of their content has been effortless. We’ve seen other big positives in other areas as a result of adopting their solution, like increased dwell times, retention and subscription conversions. We have been very pleased with the results and look forward to continuing to partner with Puzzler Business Partnerships.”
“We’ve seen other big positives, like increased dwell times, retention and subscription conversions. We have been very pleased with the results and look forward to continuing to partner with Puzzler Business Partnerships.”
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