Stylist

3 iPhone Screens showing Stylist Games interface

The client and their brief

Stylist is an agenda-setting media brand and advocate leading the charge for women. At the heart of their portfolio are the award-winning ‘Stylist’ magazine and stylist.co.uk, reaching 400K women in print and over 3 million UK women online through non-stop, mobile-first content. Their online content is accessible via the ‘Stylist’ app.

Stylist wanted to boost in-app engagement and offer added value to their customers. They felt that digital puzzles were a natural fit for the brand.

2 iPhone Screens showing Stylist Games home page and Word Wheel Puzzle

Puzzler’s solution

Puzzler created an in-app puzzles solution – Stylist Games – customised to seamlessly integrate with Stylist’s brand identity. The puzzles are easily accessed via the Games tab in the app’s bottom navigation. Quick-play formats have been tailored for time-pressed users on commutes, breaks, and daily moments. New puzzles are published each day to encourage repeat engagement.

Statistic showing articles read increased by 31% per session with puzzles

The Results

Stylist have seen a big improvement in overall engagement metrics among those users that engage with their in-app puzzles.

Puzzle players view 31% more articles per session than non-puzzle players.

Statistic showing daily engagement minutes up 92%+

Among puzzle players, session time has doubled. Since the launch of Stylist Games, these users now spend twice as long in the app.

Overall engagement minutes have increased by 92%.

Retention is 2.5x higher after 30 days for puzzle players compared to non-puzzle players.

“Since adding Puzzler content to our app, we’ve seen encouraging signs of increased engagement among users who play puzzles.

The Puzzler team have been helpful, flexible, and easy to work with, providing engaging, well-produced content that has clearly resonated with our readers.”

Alun Williams General Manager