As the UK’s largest creator of puzzle content, we produce over half a million puzzles every year – not just for our own portfolio, but for clients both nationally and internationally. This bespoke content, delivered in print and digitally, drives audience engagement, creating essential opportunities for businesses to increase revenue streams, including subscription conversion and retention, and advertising.

Lynda Newland, Deputy Managing Director, explains: “Our puzzles are proven to make your audience linger longer. We’ve seen players spend up to 50 minutes playing them daily on our own website. The puzzles have been shown to increase engagement, frequency of visits and dwell time.”

She continues: “We wanted to demonstrate how our puzzle service can help other publishers – indeed any business hosting membership content. So, we teamed up with creative agency Bopgun to launch our new commercial website, Puzzler Business Partnerships.

“Many satisfied clients testify to the fact that our puzzle solution has worked for them across multiple platforms – so you don’t have to take our word for it. Newsquest’s Group Publishing Director confirmed that they’d seen big positives, like increased dwell times, retention and subscription conversions.”

Our Head of Content, Mark Whiteway, says: “We know that puzzles help to focus the mind, and improve mood and mental health well-being. Around 58% of adults in the UK play puzzles so now we can show other businesses how to use the power of our puzzles to reinforce positive brand association, which in turn leads to higher purchasing.

“Over the decades we have refined and enhanced our puzzle service to make our content more accessible. We find the best bespoke solutions to meet your business goals and help you build your brand. We have the technical know-how too – enabling us to deploy quickly across print, mobile, online e-editions, third-party solutions, gaming consoles and interactive TV.”

We are a multi-award-winning company that has been at the forefront of puzzle innovation for more than half a century – from publishing the nation’s first ever dedicated puzzle magazine, ‘The Puzzler’ (now over 50 years old and the NMA’s 2023 Newsstand Magazine of the Year) to bringing sudoku to the masses. Demand for puzzles has not waned, with year-on-year growth at newsstand and a surge in digital gaming. There’s never been a better time for other businesses to leverage the commercial potential of offering puzzle content.